"Moving a company to a greater trajectory begins with clearly identifying the right people, processes, and products. We have the right team in place, so I give them what they need, clear the path, stay out of their way, and let them thrive."
For Craig, a clear path means a clarity of direction, as well as the removal of all obstacles – and none are too big. Generating the energy needed to push boldly through an obstacle just creates more positive momentum for the company.
"Copperweld's bimetallic technology offers something truly unique: a 'super metal' that has long proven its value to established markets and, on the other hand, is revolutionary to new markets. The possibilities are electric. I see Copperweld becoming the premier supplier of cable wire solutions in the market place. "
After Craig joined the company, he set the company on a course toward unparalleled growth through team and product development, while introducing operational efficiencies and revolutionizing markets. The changes led to a double-digit market share in building wire and a greater presence in power grid, as well as new product launches, mergers, and acquisitions. As of 2022, new product vitality increased more than 50% within 5 years; revenue increased from $80 million to $400 million; and the employee base increased from 75 to 500.
He has successfully filled executive leadership roles with Fortune 500 companies, and more recently with global manufacturers and distributors of copper and aluminum magnet wire, reaching large OEMs in diverse markets worldwide. With these companies, he drove significant improvements with customer service, quality standards and new product innovations.
Craig and his wife have two teenage daughters who are dancers. His wife is ‘CEO of the household.’ During spring breaks, whether he is traveling to the Caribbean, Hawaii, or Europe, if he is with family, he is in a good place. His personal pursuits include golf and fishing, with a special interest in hunting with his bird dogs or on safaris. He attributes his strength of character to his roots; his grandparents were coal miners and theirs were pre-Ellis Island immigrants. His generation was the first in the family to earn a college education.
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